Month: April 2020

YouTubers – viewership up, income down.

The importance of diversifying your income streams.

Medium – Story of the Day.

It is with gratitude and a desire to spread financial knowledge, that I appraise and share the following story by Chris Stokel-Walker, published on 13 April 2020, titled:

‘As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting.’

I consider this to be our Goldsmith Money‘Medium Story of the Day!’.

Thank you Chris.

Story Link Here.

Please see our ‘Medium Story of the Day’ YouTube video presentation below.

Whether you are an employee or in business for yourself, diversification through multiple income streams is an important risk management tool.

Photo by Jeswin Thomas on


For his story, Chris gathered together the latest in YouTube financial data, painting a bleak picture on current YouTuber income.

Supporting the data was commentary by a range of social media industry experts, expressing concerns about the financial impact Covid19 was having on YouTube video creators. Of particular focus, was the impact the virus lockdowns were having on the advertising and marketing budgets of large corporations.

So despite rising YouTube usership, revenues for creators have fallen dramatically. Those who have fared the best are those who managed to diversify their income stream prior to the pandemic.

Key Takeaways

  1. Coronavirus lockdowns have increased traffic to YouTube by 15%. However, YouTubers are reporting revenue declines of 30%-50%.
  2. It is a combination of lower ad spending and increased content creation is putting downward pressure on YouTuber Costs per Mille – meaning less money in the pot to be shared among more creators.
  3. Digital advertising spending is presently down 33%, with large corporations slashing their marketing budgets. All indications are that budgets will not be returning to pre-pandemic levels anytime soon.
  4. YouTubers operating in the restaurant, aviation and tourism industries have been the most impacted by the pandemic, with most industry participants putting a halt to advertising altogether.
  5. YouTubers who had diversified their income streams through merchandise, sponsorship and through other social media platforms are faring the best.

Financial Awakening.

With respect to your Financial Awakening, Chris’s story provides a valuable lesson –

Diversify your income!

Whether you are an employee or in business for yourself, diversified income streams are an important risk management tools. Not only against pandemics, but against all types of risks such as cashflow and supply chain disruptions; along with debtor, creditor and business failures and bankruptcies.

For an employed individual – diversify income streams through rental income, dividend income, interest income, royalty income or maybe even a second job.

For the small business person – you want to strive to service multiple clients and customers. Servicing one major customer makes you dependent upon the financial wellbeing of that customer. Servicing say 7 or 8 large clients or customers is a more prudent business model.

Thank you to Medium for providing this platform for knowledge sharing and thanks to you for reading and watching.


How to save your marriage, ladies!

Because there is nothing more expensive than a divorce.

You will find that there is nothing more expensive in this world than a divorce. So if you can save your relationship — well you have just saved yourself a fortune.

Photo by Thái Huỳnh on

Last night at Goldsmith Money (YouTube), we examined a Medium article titled ‘Hidden in Plain Sight: What Women Need To Know About What Makes Men Happy’.

The article was first published by Relationship Counsellor Deborah Fox in 2017, republished by Medium’s The Good Men Project, on 10 April 2020.

The article resonated with me — a husband and partner of nearly 20 years. It touched on what I consider to be some quality tips for maintaining the emotional connections and communication within a long term relationship. And all from a woman’s perspective!

If this video saves just one marriage and the enormous associated costs – we will consider it a success.

Please enjoy and share with that special someone in your life.

And if you do enjoy it – please be sure to hit LIKE and Subscribe to the Goldsmith Money YouTube channel–SGa4LFjB7s_0A/

Thank you.


This video is one man’s opinion and general discussion only. It did not take into account your personal or financial situation. Before acting upon anything you see or hear in this video, you should seek personal and professional advice.

Money is Time!

Which is why everyone should build a website…?

We have all heard the saying –

‘Time is money!’

The catch phase of every businessman and woman since the birth of money as a medium of exchange.

Accountants, butchers, bakers, builders, doctors, lawyers all understand the value of their time, in the production of a good and service. They also understand that they must charge for their time through the sale of their goods and services.

Seldom discussed however, is that the equation is equally true in reverse.

‘Money equals time!’

Let’s examine.

Photo by Jordan Benton on

We know from the Financial Awakening page Our Money that the first characteristic of good money is that it must be a ‘Store of Value’.

When you transact with another party, you are in effect, exchanging your time for theirs. Money is merely the medium which allows the exchange of time to take place instantaneously.

You may have 1 dollar in your pocket which you have earned from time spent working. You then call into the a grocer to buy an apple. In this one transaction you have compensated the farmer, the wholesaler, the truck drivers and the grocer for their time in bringing this apple to you.

You spend many hours working and exchanging your time for money. So it is very important that at the moment of your choosing, you are able to exchange this money back for the time of others. In other words – money must store the value of your time forever.

As mentioned in previous posts – inflation devalues your money. As such, inflation is devaluing your time. Given enough inflation – your time will be regardless as worthless. So be sure you are exchanging your time for Good Money.

So why should everyone build themselves their own (WordPress) website?

Until I started building the Goldsmith Money blog, I never realised what a valuable store of time it could be.

First, I enjoy blogging – however, without a website of my own I was not investing time into my own asset, which I may be able to monetise in time. Instead I was investing my time into someone else’s. Reddit, Medium, Steem, Facebook. Twitter – all owned by others.

Second, through a personal website an individual is able to capture their skills and talents and put them on display for the world. Importantly though, they need only do it once! If you are continually and repetitively promoting your abilities on many different forums, you are doubling, perhaps tripling up on time – and therefore you are losing money.

Third, by building a website around your personal skills and talents you will no doubt discover methods to speed up your work. Creating efficiencies.

On this site I am building a comprehensive News Feed, along with a readily accessible Quick Links page. The News Feed allows me to access many of the Twitter feeds I like to track. The Quick Links page provides me with links to all pages I access frequently in my work and business. The time I am already be saving, would more than cover the moderate costs of maintaining the site.

Four, readily accessible data and information storage. No matter who you are, you should have some need to keep information handy for easy reference. This might include instructions, recipes, guides, manuals, catalogues and charts. All of which should save you time and money – especially if you are prone to misplacing information.

In conclusion.

Investing your time in your own website may allow you to monetise it the future – allowing you to exchange your time invested now, for the future time of others.

In the meantime, the time savings your are making now, are covering the monetary cost of maintaining the site.

Finally, if you are anything like me – the time you spend drafting posts and building your site, keeps you from spending your money on entertainment, dining and drinks. And these are the savings that really add up.

Treasure your time.


Games, Crypto and Lockdown

An Epic Combination!

According to CNBC, video game sales are soaring. They stated:

Sales of the latest video games have smashed records as millions are stuck at home after governments around the world locked down entire cities and pushed for social distancing measures to stop the coronavirus from spreading.

One example cited was Activision Blizzard’s free-to-play, Call of Duty: Warzone, which launched on 10 March. Within just 10 days it had attracted 30 million players.

It certainly makes sense that more and more good global citizens would be entertaining themselves through online gaming, as they abide by their coronavirus lockdown regulations. What however, if we could take it one step further…

What if we could earn tradable cryptocurrencies as we play?

This idea is certainly not new. In Ernest Cline‘s novel and Steven Spielberg blockbuster film ‘Ready Player One’, the citizens of Earth spend most of their days gaming within a virtual utopia known as the Oasis. Within the Oasis participants were able to earn Oasis Credits, which also serve the function of a reliable and stable real-world currency.

Ready Player One Movie Review Roundup: Another Spielberg Classic?
Ready Player One

In previous Goldsmith Money posts we discussed the evolution of blockchain technology and the advancements in functionality that were being made. One part of this evolution is the integration of games onto blockchains.

By integrating games onto blockchain, developers are able to allow their customers to communicate, trade and transact both within a game and with other games, via a secure, trustless and decentralised gaming ecosystem. And in light of the coronavirus lockdown, the environment and timing for such an ecosystem, may be perfect.

When it comes to technology, nothing seems to happen in a hurry. Regardless, progress in the blockchain gaming industry is slowly being made.

A little known game called Angry Warlord, is now available on Google Play. This Android App Game is actually built upon the Telos blockchain – Telos being a decentralised, 3rd generation EOSIO blockchain.

Having been described as a casual and fun, platform style game, Angry Warlord, from developer Gems Lab, is merging blockchain and gaming and taking it to a massive worldwide mobile audience.

A possible attraction for this game is the ability for players to earn Gems, the game’s native cryptocurrency. These Gems are then able to be traded on the Telos blockchain for other cryptocurrencies and potentially local fiat currencies.

Angry Warlord is just the beginning though.

The team behind the popular Soccer Manager games are looking to take Soccer Manager to the blockchain with their new game Soccer Manager Elite(SME).

To be built upon the specialist XAYA gaming blockchain, SME will seek to take the popular sports management gaming genre to a whole new level, as it attempts to monetise an entire virtual soccer competition.

Soccer Manager Elite

SME beta testing is to commence soon – the team at Goldsmith Money are quietly hoping to be part of this.

To also be built upon the XAYA blockchain and now in the final stages of development testing is Taurion.

Taurion purports to be a fully-decentralised, massive multiplayer online role playing game (MMORPG), equipped for communication, trade and human cryptocurrency mining.

Set on it’s own virtual planet, with a backstory spanning multiple galaxies – Taurion includes everything from warring resource hungry factions to all manner exploration and mining, craft and trade, diplomacy and combat, heroes, ancient artifacts, buildings and vehicles, taxes and even in-game advertising billboards (just like the Oasis).

Taurion surely has the potential to keep gamers the world over, working feverishly for many years, to build, conquer and maintain their epic virtual empires.

These are but a few of what is likely to be a huge new trend of decentralised, blockchain based games promising to both entertain and financially reward users.

So coronavirus lockdown or otherwise, the time has never been better to feel like a kid once more – and get gaming!




Angry Warlords

Soccer Manager Elite



Just throw money at it!

Will currency printing re-inflate stock markets?

There is an expression – 

‘There is no problem which can’t be fixed by throwing money at it.’

And during these times of viral contagion, this is exactly the course of action that the Governments of the world are taking, to keep their economies alive.

Over the past 4 weeks the Australian Government has announced a range of Covid19 stimulus initiatives worth $214 billion

In the US, a huge $US2.2 trillion stimulus package has just been passed by US Congress to keep their economy alive. 

And the story is the same in most countries around the world.

There is much debate going on as to whether this currency printing is right or wrong. Regardless, the massive quantities of currency flooding into the world economy, is a macroeconomic factor which the Financially Awakened must consider when making investment decisions.

Photo by Burak K from Pexels

Consider the stock markets of the world – they are down circa 30% off February highs. And nobody knows when the bottom will be. All one can do is analyse the information and hand and make strategic decisions accordingly.

Consider present circumstances. There are a number of macroeconomic factors which are stock market negative. These factors could drive stock prices down further. They include:

  1. Falling production levels.
  2. Substantially reduced domestic and international trade.
  3. Rapidly rising unemployment rates.
  4. Uncertainty around Coronavirus containment.

However, a greater impact may be felt from two positive countermeasures now in play:

  1. Currency printing (discussed previously).
  2. Low and negative interest rates – meaning negative real returns for holding cash.

Huge amounts of currency are being injected into the world economy with virtually nowhere for it to go but back into stocks – either through expense support, sales revenue or direct share purchasing. And fortunately for financial markets, currency can be ‘printed to infinity.’

I take the view that these countermeasures could succeed in re-inflating stock markets… along with most other asset prices.

What do you think?

Furthermore, previously in our Good Money posts, we have mentioned how currency printing has the effect of devaluing cash savings. 

There are finite resources in the world and currency represents a claim over those resources. Printing currency does not increase the resources, it merely creates new claims over those same resources.

Historically, the result of excessive currency printing has been always been high inflation.

Will it be different this time?


Gold destroys stocks and bonds over past 20 years!

Why gold should be the foundation of all investment portfolios.

If an investor made a single lump sum investment of $100,000 into the US Stock Market in March 2000 – their portfolio as at 31 March 2020 would be worth approximately $250,000 (1). This result assumes dividends were reinvested and no tax was payable.

Unfortunately for the stock investor, March 2000 was shortly before the Dot-com Crash. This early crash certainly hurt the overall performance of this asset class over a 20 year period, which averaged a mere 4.76% per annum.

A savvy investor might have noted that stock prices were high in 2000 and taken on a more conservative investment strategy by investing $100,000 in US Bonds. Assuming income was reinvested, over the past 20 years they would have turned their $100,000 into $270,000 (2).

This savvy investor took on far less investment risk and achieved a greater return – which in itself is an excellent result!

Or was it?

A third investor, both savvy and Financially Awakened was even more cautious and wanted to take on almost no investment risk whatsoever. This investor therefore invested their $100,000 entirely in gold.

Their March 2020 investment is now worth approximately $580,000 (3). More than twice that of the stock and bond investment portfolios.

The gold investor has achieved an average annual return of 9.24%.

The past 2 decades has been a bonanza for those cautious investors who focused their investment portfolios on gold. So the question remains –

Why doesn’t everyone build gold into their investment portfolios?

Plus a couple of other questions

Why don’t financial advisers and bankers recommend gold to their clients?

Why doesn’t mainstream media report on the out-performance of gold over other asset classes?

I would love to get your answers and comments.


Charts and data thanks to GOLDHUB and the World Gold Council.

1. MSCI USA Net Total Return USD Index 1971+
2. Bloomberg Barclays US Agg Total Return Value Unhedged USD 1976+
3. LBMA Gold Price PM USD 1971+

Notes on results and disclaimers:

  • All results are hypothetical
  • Past performance is not a guarantee of future returns and data and other errors may exist.
  • The entered time period is automatically adjusted based on the available return data for the specified assets
  • CAGR = Compound Annual Growth Rate
  • Stdev = Annualised standard deviation of monthly returns
  • Sharpe and Sortino ratios are calculated and annualised from monthly excess returns over risk free rate (1-month t-bills)
  • Stock market correlation is based on the correlation of monthly returns
  • Drawdowns are calculated based on monthly returns
  • The results use total return and assume that all dividends and distributions are reinvested. Taxes and transaction fees are not included

IMPORTANT: The calculations and any other information generated by this tool are provided by Silicon Cloud Technologies, LLC based on the back-testing functionality of their Portfolio Visualizer software. Note that the resulting performance of various investment outcomes are hypothetical in nature, may not reflect actual investment results and are not guarantees of future results. World Gold Council and its affiliates and subsidiaries, provide no warranty or guarantee regarding the functionality of msgid the tool including without limitation any projections, estimates or calculations. For more information on the data used for each asset class, please visit our FAQs

* The investment horizon for the hypothetical analysis starts at the end of the month selected in the “from” date and ends at the end of the month selected in the “to” date. Quarterly, semi-annually and annually rebalancing as well as periodical adjustments, if any, happen on a calendar basis (eg, March, June, September, and December where applicable) regardless of the starting investment period. For more information, please visit our FAQ